Snapchat Adds APIs, Offers Self-Serve Option For Ad Buyers

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically an insertion order sent to a Snapchat Ads partner who would manage and execute the buy. The update lets buyers license partner technology and manage those buys in-house. – AdExchanger

Facebook Expands ‘Safety Check’ To Help People Find Food, Shelter And Transport After Crisis

Facebook’s “Safety Check” tool, which lets users mark themselves as safe after a disaster or crisis, has been activated hundreds of times since its launch about three years ago. However, starting on shortly, Facebook is making the feature available for another purpose: Helping users access food, shelter, transportation, baby supplies, toiletries, equipment and other resources after a crisis. The new tool, called “Community Help,” lets people message other Facebook users directly to find or offer aid, and the posts are organized by location and category of request. – Forbes

Twitter’s Long Overdue Anti-Abuse Tools Join a Welcome Trend

Twitter said it plans to keep banned users from creating multiple new accounts via a combination of human and algorithmic intervention. It will introduce a “safe search” feature that hides sensitive content from search results. (Users can choose to opt out.) It will hide “low-quality” @-responses so users don’t get incessantly pinged with abusive tweets. – Wired

Pinterest introduces Lens, a Shazam for objects in the real world!

Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service. Lens, which is now in beta, is a tool inside the Pinterest mobile app that functions as a kind of Shazam for objects. Point it at food, furniture, or even the night sky, and Pinterest will return objects that it believes are related. – The Verge

Laura Forester
Laura Forester
Senior Social Media & PR Strategist

Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.