Twitter launches custom profiles in Direct Messages to humanize businesses
“Twitter is launching a new feature called “custom profiles” for businesses to create better customer experiences through Twitter. This feature will connect real people to Direct Message threads instead of bots or the business’ logo. These “customer service agents” will have their real face, name, and title listed in the DM. Twitter states, from their research, that personalized experiences with a human connection can create significant benefits for businesses, and 77% of people are likely to recommend a brand following a personalized customer service interaction on Twitter.” – Social Media Week
Instagram Testing Out Partner Tags to Improve Influencer Marketing Transparency
“Instagram is testing a new process that would enable brands to tag partner businesses in their posts. The new option includes a field where users can add a partner which will appear on their post. There are no definitive details of when, or even if, Instagram is looking to roll this tool out more widely at this stage, but it’s worth keeping tabs on, especially for brands involved in Instagram influencer marketing strategies. The added process could provide both a new level of transparency and simplified co-operation.” – Social Media Today
YouTube Serving a Billion Hours of Content Per Day, Launches New TV Service
“The battle for online video supremacy is heating up. With people watching a billion hours of content on YouTube every single day, the service recently announced YouTube TV, a cable TV-style subscription service through which you’ll be able to stream live and recorded shows from more than three dozen cable networks through a new YouTube TV site and a new YouTube TV mobile app.” – Social Media Today
