Instagram launches selfie filters, copying the last big Snapchat feature

This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos. Instagram continues to apply and elevate Snapchat-like features to draw users to use their platform more often for immediate, live share behavior a la Snapchat. – TechCrunch

Facebook Updates News Feed Algorithm to Further Limit the Reach of Clickbait

Facebook’s been working to eliminate clickbait for years—in fact, ever since its inception back in 2013, the News Feed algorithm has been designed, at least in part, to eliminate clickbait and what Facebook describes as ‘low quality content.’ This new update adds additional considerations to the crackdown, and while Facebook doesn’t expect the change to cause any significant declines in the reach of most Pages, it’s important to understand their key areas of focus to ensure you’re playing within the rules. – Social Media Today

IAB To Shift Discussions About ‘Programmatic’ To ‘Automation’

Aiming to streamline the massive jumble of programmatic processes, tasks, and platforms, the Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation.” It creates clarity around programmatic functions and encourages more meaningful conversations among buyers, sellers, and technology vendors. The report introduces a consistent vocabulary and structure for programmatic advertising, including details of the core processes involved in automating digital advertising. – MediaPost

Caroline Toplak
Caroline Toplak
Director of Social Media & PR

Caroline is an innovator and leader in social media and PR. Author to countless social media focused marketing plans for clients, she consistently leads the creation of inventive and effective content. As a PR/Social senior account executive with MARC USA, she oversaw management of all Rite Aid social properties and generated social following and high engagements in successful cross-platform campaigns. She was an asset to Brunner’s communications planning team as Associate Director of Social Media where her cross-departmental collaboration ensured all agency products adhered to the most compelling social media strategies and techniques. At SBA, Caroline is leading social strategies for Pinnacle brands including Duncan Hines, Vlasic, Wish-Bone, Hungry-Man, Mrs. Butterworth’s, Smart Balance, Aunt Jemima Frozen Breakfast and Bird’s Eye. Previously, Caroline has served My M&M’s, Huffy Bicycles, Mitsubishi Electric, Yellawood, Bruster’s Real Ice Cream, Rite Aid and Shurtech (Duck Tape).