AIM to be discontinued in December

After nearly 20 years of operation, AOL Instant Messenger will shut down at the end of the year due to idle activity. AOL made the announcement through a tweet and a farewell email to its remaining dedicated users. Despite its rapid decline of engagement throughout the past decade, the announcement sparked a trending amount of mentions amongst millennials sharing memories and nostalgic thoughts about this end of an era. Although gone for good, sharing embarrassing screen name still remains a great ice-breaker. – Mashable

Facebook takes aim for the desktop dashboard

Facebook’s quest for social network domination continues with the launch of its Workplace desktop app this week. The longtime-user-requested feature offers ideal office internal communication tools such as messenger and screen sharing capabilities. Suitable for both PC and Mac, Facebook Workplace is positioned to compete directly with Slack, which currently leads in the category. – Digital Trends

Keeping sports fans in mind, Twitter launches “Happening Now”

Happening Now, Twitter’s latest permanent feature, is designed to group like-minded trending conversations to tell an easily accessible, curated story. Its display will function similarly to its Moments feed but with a greater focus on user generated content. The feature is launching with an emphasis on real-time sports activity, but aims to eventually feature a broader range of trending topics. -TechCrunch

Snapchat geofilters are now clickable and provide restaurant contact info

Additionally to admiring your friends’ restaurant Snap, you’ll now also be able to book a reservation and read reviews through its latest installment of context cards. Users can access the cards directly by clicking a location-driven geofilter or Snap Map location. The app is partnering with Foursquare, OpenTable, TripAdvisor, and Lyft to stream information, and is actively planning on expanding its database. – The Verge

Marisa Corona
Marisa Corona
Associate Social Media & PR Strategist

Born and raised in the ‘Burgh, Marisa is proud to collaborate with the SBA team as an associate strategist. She’s a social marketing specialist (and enthusiast) passionate about dynamic storytelling. Daily efforts include managing social media communities, as well as assisting with efficient strategies and reporting for a number of local, national, and global accounts. She holds a B.A. in Advocacy Media and Corporate Communication from Seton Hill University.