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Facebook Tests Letting You Confirm Logins With Your Face

Facebook is testing facial recognition as a way to verify your identity and let you back into your account if you’ve been locked out, reports TechCrunch. Facebook said the feature is optional and only available on devices that users have already used to log into their accounts. “It is another step, alongside two-factor authentication via SMS, that we’re taking to make sure account owners can confirm their identity,” Facebook said. – The Verge

Shopify Rolling Out Instagram Shopping Feature to Thousands of Merchants

Shopify is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. Instagram’s shopping feature has been in testing at Shopify throughout 2017, but this most recent expansion will essentially open the floodgates to a much broader user population. Instagram’s shopping feature allows tagging of products that are available for sale, and then lets users purchase them directly within the app. – TechCrunch

Instagram’s New Stories Sticker is All About Polls

Instagram has introduced quite a few stickers for their Stories feature recently, but their latest update adds some valuable functionality as well. Now you can add a poll to your Instagram Stories through a sticker. You can write out your question, customize the choices and see real-time results within the app. – Engadget

Snapchat is Cozying Up to Startups with a Dedicated Discount Program for Their Advertising Needs

Snapchat is under pressure to prove its viability as more than just an experimental platform for advertisers, and it thinks getting startups on board in their early stages is going to take it there. The platform is launching a dedicated program to incentivize startups to grow their businesses by advertising on Snapchat, Business Insider has learned. The program, called “Snap Accelerate,” will offer VC-backed startups, incubators and accelerator programs a range of benefits and services to advertise on Snapchat, valued at up to $100,000, a Snap spokesperson confirmed. – Business Insider

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.