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Target Is Adding Pinterest’s Visual Search Tool to Its App and Website

Pinterest announced a partnership with Target to integrate its visual search technology known as Lens into Target’s apps, and later its desktop website. The deal, which represents the first time the company has integrated Lens into a retailer’s app, will allow Target shoppers to snap a photo of any product, and then find similar items available for sale at Target. The company says that this feature will initially become available within Target’s registry, but will expand more fully to Target’s app and desktop website in the future. – TechCrunch

Google Launches Insights Engine Project, Shares More Data With Publishers

For the first time, Google will release six products that support data visualization, integration and insights to give publishers the types of user demographic and information on content it has been sharing with advertisers who buy targeted ads. The Google Insights Engine Project is an ongoing effort to share more data with publishers and bring machine learning into Google’s DoubleClick products for publishers. – Mediapost

 

Social Platform Updates: A quick rundown of the latest features & announcements from leading social platforms.

Pinterest Announces Hashtags (and what the announcement really tells us)

Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users. – SocialMediaToday

Instagram Stories Launches Cross-Posting to Facebook Stories

“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” a Facebook spokesperson told TechCrunch. Facebook also told us that while you can’t do the reverse, posting Facebook Stories to Instagram Stories, it hasn’t ruled that out building that in the future. – TechCrunch

Instagram Adds Polls in Stories, New Creative Tools

Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results from your followers as they participate. – SocialMediaToday

Caroline Toplak
Caroline Toplak
Director of Social Media & PR

Caroline is an innovator and leader in social media and PR. Author to countless social media focused marketing plans for clients, she consistently leads the creation of inventive and effective content. As a PR/Social senior account executive with MARC USA, she oversaw management of all Rite Aid social properties and generated social following and high engagements in successful cross-platform campaigns. She was an asset to Brunner’s communications planning team as Associate Director of Social Media where her cross-departmental collaboration ensured all agency products adhered to the most compelling social media strategies and techniques. At SBA, Caroline is leading social strategies for Pinnacle brands including Duncan Hines, Vlasic, Wish-Bone, Hungry-Man, Mrs. Butterworth’s, Smart Balance, Aunt Jemima Frozen Breakfast and Bird’s Eye. Previously, Caroline has served My M&M’s, Huffy Bicycles, Mitsubishi Electric, Yellawood, Bruster’s Real Ice Cream, Rite Aid and Shurtech (Duck Tape).