What Do You Think of Facebook’s Newest Feature? Take a Poll.

Facebook introduced a polls feature that is available to both users and pages. Users and page administrators can now create two-option polls on iOS, Android and desktop and add photos and GIFs to the posts containing the polls. Poll creators and users who voted in polls can track results. Facebook has experimented with polls in the past, but there has been no one single way for users and pages to conduct them.” – Adweek

Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats

A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel merchandise. But like other stats-obsessed ecommerce companies, TechStyle’s advertising has one goal: Sell more stuff, and the retailer didn’t have a direct way to tell if someone bought a product after seeing an ad. In recent weeks, the retailer has been one of the first advertisers to test Snapchat’s long-awaited conversion pixel that allows advertisers to create pieces of code on websites to track specific actions that someone takes after seeing an ad. Dubbed Snap Pixel, Snapchat’s proprietary conversion pixels are the first step in building out Snapchat’s performance-based advertising model that’s geared toward direct response marketers who want toconnect the dots between ads served within the app and website traffic.” – Adweek

Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager

In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts, Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects. The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches. In addition to this, Facebook’s also adding a new ‘Test and Learn’ function which will help guide advertisers as they work to establish which tests they should run to improve their focus objectives.” – SocialMediaToday

Alex Rizza
Alex Rizza
Senior Social Media & PR Strategist