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Amazon Reportedly Looking into Ads on Alexa

Alexa could eventually start sliding in advertisements for bleach or toothpaste when you go to shop. Amazon is in talks with companies like Proctor & Gamble and Clorox to advertise on Echo devices, potentially suggesting their products when you ask your Echo to buy something, according to CNBC. Some of the talks are said to be about search placement and whether brands can get mentioned over others.  – The Verge

Instagram Tests Letting Users Post Stories Directly to WhatsApp

Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. They’re running a test to let users post their Instagram Stories directly to WhatsApp as a WhatsApp Status. An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp. – TechCrunch

Snapchat May Force Users to Watch Three Seconds of Ads Before Skipping

Snapchat is weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads. Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape. For Snapchat, this would be a bold experiment, since leaders under CEO Evan Spiegel have been hyper-sensitive about imposing ads on the audience. – AdAge

Lindsay Motta
Lindsay Motta
Senior Social Media and PR Strategist

Lindsay is a digital marketer with over 5 years of experience in managing social strategy and campaigns for CPG, entertainment and e-retail clients. She comes to Smith Brothers from VaynerMedia in New York City, where she led insight-driven, integrated marketing campaigns with a focus on social for several clients, including Sour Patch Kids and HALLS Cough Drops. Highlights of her career include planning a real-time, hyper-targeted paid Facebook campaign using sickness-tracking data to drive purchase intent for HALLS, launching the first Mondelez brand on Snapchat, and executing an influencer marketing program live from the Teen Choice 2015 red carpet. Lindsay holds a M.S. in Communications from Columbia University, and a B.A. in Journalism, Advertising and PR from Duquesne University.