Facebook testing location-specific segment of app

Facebook is testing a new area of its app called “Today In,” a mix of city-specific events, announcements and local news. Trial cities include New Orleans, Louisiana; Olympia, Washington; Billings, Montana; Binghamton, New York; Peoria, Illinois and Little Rock, Arkansas. Users in test markets will be able to access the feature through the bottom-right menu button (the three horizontal lines) in the core Facebook app. The move comes as part of Facebook’s Journalism Project Initiative, a program the company announced in January 2017 that seeks to build out local news partnerships. – TechCrunch

Google’s Search Throne Topples

Google’s share of search ad revenue is at a decline, according to a new report by Forrester. Digital ad revenue is expected to generate $85 billion this year, nearly half of it from paid search advertising—and most of that, in turn, spent with Google. Yet the overall search market on mobile is growing, and that growth isn’t going to Google but instead to rivals such as Amazon, Pinterest, and Apple. As offline dollars shift to mobile, the search category itself will continue to grow, but unlike desktop—where Google had little competition—mobile has a number of niche players who are capturing growth. – AdAge

Twittter Launches Updated Reporting Tools

On the heels of #WomenBoycottTwitter late December, Twitter has given a facelift to their reporting process. Offically ruled out on January 10th, users can know see the status of their report, play-by-play. Users will now see an in-app notification of any submitted reports, the results of the reported tweets, and what rules the user violated. Along with the changes, Twitter also added new tools so users can see why their account was suspended, including an email listing the violations.  – Digital Trends

Abby Stubenbort
Abby Stubenbort
Associate Social Media Strategist