“Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach. Facebook’s News Feed chief Adam Mosseri said, ““People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.” Continue reading “Big changes potentially coming to Facebook’s Newsfeed”
Author: Abby Stubenbort
Abby StubenbortAssociate Social Media Strategist
“After first announcing a new self-serve ads platform last month, Snapchat’s parent company Snap Inc. has now officially launched the tool, while also announcing some additional ad options to help boost take-up of Snapchat ads.
Advertisers will now be able to create and purchase their own Snapchat ads via a new dashboard. Previously, you were only able to purchase Snapchat ads via partners or through Snapchat themselves.”