New implications for marketers with E-Commerce, Mobile and Social presence.
The Christmas Creep has set a new high water mark this year. On Monday, September 9th, Kmart aired the first holiday ad of the 2013 season. But Christmas Creep, defined by Urban Dictionary as the “universally hated, market driven phenomenon that if left unchecked will eventually culminate in an uninterrupted decade of concatenated carol medleys…” Well, it got us thinking. What could we expect from this holiday season? Sales are expected to increase to over $600 billion this year, a larger increase than last year1, but how exactly can brands and retailers get ahead? Here are five of our favorite observations.