When Come Ready Nutrition picked Smith Brothers to design the packaging for their new line of nutrition bars, we knew it would be a challenge. After all, no category has exploded more quickly over the past few years—and your average store is packed with a mind-boggling variety of them. Continue reading “How Do You Win The Battle At Shelf In The Nutrition Aisle? Keep It Clean”
Author: Bronson S
Bronson SPartner and Co-Creative Director
Bronson is a highly recognized creative director and art director who has created award winning print and broadcast campaigns for both local and national advertisers. He got his first taste of advertising at Della Femina McNamee/Pittsburgh where, as an assistant art director, he worked on Pittsburgh Brewing Company's Iron City and I.C. Light Beer campaigns, Stouffers Frozen foods and LaCroix beverages.
A few years later, Bronson departed Pittsburgh for Parsons School of design and a two-year stint as an art director at Young & Rubicam/Paris. There, he developed a taste for strong, black coffee and worked on campaigns for American Express, Kodak, Smirnoff and Virgin Megastores. After Paris, Bronson (no longer sporting a beret) joined Lindsey at Avrett Free & Ginsberg in New York City to work on campaigns for Meow Mix, Johnnie Walker Black Label, Crayola, Clairol, Mistic Beverages and George Dickel Whiskey.
Before co-founding Smith Brothers, Bronson served as vice president, chief creative officer at US Interactive (USI) where he supervised and produced corporate identities and ad campaigns for adidas, Columbia House, Comedy Central, The National Football League, Sprint Business, RCA, Unum Insurance, Deloitte & Touche and Martha Stewart.
Bronson holds a BFA degree from Ohio Wesleyan University.
It’s often been said that innovation is the lifeblood of any CPG manufacturer. Without a deep pipeline of new product SKUs, it can be hard to garner the excitement of retailers and consumers and fight off the inevitable encroachment of private label.
But regularly rolling out new product forms and flavors can be costly and a risk that most brands don’t have the stomach for.
I’ve recently noticed a few brands have been able to innovate, without changing their product at all.
If I didn’t love the agency business so much, I might be tempted. The offers are so enticing. “Work from home! Earn up to $500 a day!”
Illegal “bandit” roadside advertising seems unavoidable these days. In my short 15 minute commute, I probably pass hundreds of these corrugated plastic signs with their bright red and orange letters.
About a month ago, I was rushing around my local supermarket in preparation for guests that were due at my house within the hour. But suddenly I was stopped dead in my tracks in the chip aisle.
Doritos Brand recently brought back my favorite flavor that had disappeared from shelves years ago. But what made the resurrection inescapable for me was that they re-introduced Taco Flavor in the original orange and yellow packaging (complete with ‘70s game show logotype) which was so seared into my subconscious from all those years ago.