Unfortunately, yes, this is happening. The “Tide Pod Challenge” is a thing and people are eating laundry detergent pods willingly. In response, P&G has gone into crisis mode. Impressively, they have managed to activate an effective anti-consumption messaging campaign in the matter of days – and, in some aspects, less. By tapping into their full set of resources, detailed below, they’ve been able to make sure their message is heard loud and clear. Continue reading “P&G Goes into Crisis Mode and Pinterest is Helping Us Predict the Future”
Author: Caroline Toplak
Caroline ToplakDirector of Social Media & PR
Caroline is an innovator and leader in social media and PR. Author to countless social media focused marketing plans for clients, she consistently leads the creation of inventive and effective content. As a PR/Social senior account executive with MARC USA, she oversaw management of all Rite Aid social properties and generated social following and high engagements in successful cross-platform campaigns. She was an asset to Brunner’s communications planning team as Associate Director of Social Media where her cross-departmental collaboration ensured all agency products adhered to the most compelling social media strategies and techniques. At SBA, Caroline is leading social strategies for Pinnacle brands including Duncan Hines, Vlasic, Wish-Bone, Hungry-Man, Mrs. Butterworth’s, Smart Balance, Aunt Jemima Frozen Breakfast and Bird’s Eye. Previously, Caroline has served My M&M’s, Huffy Bicycles, Mitsubishi Electric, Yellawood, Bruster’s Real Ice Cream, Rite Aid and Shurtech (Duck Tape).
Pinterest announced a partnership with Target to integrate its visual search technology known as Lens into Target’s apps, and later its desktop website. The deal, which represents the first time the company has integrated Lens into a retailer’s app, will allow Target shoppers to snap a photo of any product, and then find similar items available for sale at Target. The company says that this feature will initially become available within Target’s registry, but will expand more fully to Target’s app and desktop website in the future. – TechCrunch Continue reading “Target and Pinterest Partner to Translate Real World Inspiration to Retail Purchase”
This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos. Instagram continues to apply and elevate Snapchat-like features to draw users to use their platform more often for immediate, live share behavior a la Snapchat. – TechCrunch Continue reading “Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters”
Last month, the platform announced their new Pinterest Lens tool, which enables users to search Pinterest for related items and ideas based on real world examples, captured on their phone. Now, Pinterest is looking to extend that visual search capacity to the web more broadly, with a new browser extension which enables you to search for related Pins based on any image on any website. It’s another way for Pinterest to expand its search capacity – and given that there are already two billion searches conducted on the platform every month, and Pinners come to the network with higher purchase intent than users on other platforms, the potential value-add for Pinterest users is significant. – Social Media Today Continue reading “Why You May Soon Be Watching Original TV Shows in Your News Feed”