A Beer With: Cliff Rankin
Continue reading “Our staff On Tap…”
Author: Cliff Rankin
Cliff Rankin
Group Account DirectorCliff began his career in the restaurant industry as a marketing manager and then director for Boston Market. He helped lead several significant promotional campaigns, new product launches and participated in the brand conversion from Boston Chicken to Boston Market. He was also on the team that launched Einstein Brother's Bagels nationally.
Cliff possesses a unique understanding of client needs, and the urgency of retail and food service. He likes to spend time in a client's offices (and restaurants) to absorb the culture, operations and gain a stronger sense of the pressure points. His style is distinguished by proactivity and honesty — telling you early what you need to hear (even if it's sometimes not what you want to hear).
An integral member of the account team, Cliff has been serving SBA's clients for over 10 years — including Del Monte, Nestlé, Marzetti's, Kings Family Restaurants and Primanti Brothers.
Each May, I look forward to attending the National Restaurant Association (NRA) Show – the largest food show in the Western Hemisphere with 60,000 attendees – which takes place in Chicago.
The show gives our friends in the restaurant industry the opportunity to seek the latest and greatest food innovations, gain access to buyers who represent 40+ foodservice industry segments, assess the latest restaurant-related technologies available and, basically, examine new ways to market to customers. It gives an agency guy like me the opportunity to have a completely immersive experience and inevitably gets my gears turning as to how the agency team can drive our clients’ business growth.
Continue reading “Get Beyond the Bellyaching: Improving Restaurant Sales in a Sluggish Economy”