Cliff Rankin
Cliff Rankin
Group Account Director

Cliff began his career in the restaurant industry as a marketing manager and then director for Boston Market. He helped lead several significant promotional campaigns, new product launches and participated in the brand conversion from Boston Chicken to Boston Market. He was also on the team that launched Einstein Brother's Bagels nationally.

Cliff possesses a unique understanding of client needs, and the urgency of retail and food service. He likes to spend time in a client's offices (and restaurants) to absorb the culture, operations and gain a stronger sense of the pressure points. His style is distinguished by proactivity and honesty — telling you early what you need to hear (even if it's sometimes not what you want to hear).

An integral member of the account team, Cliff has been serving SBA's clients for over 10 years — including Del Monte, Nestlé, Marzetti's, Kings Family Restaurants and Primanti Brothers.