This is the second installment in a multi-blog series outlining the changing face of grocery shopping. Be sure to check out The Magic of Online Grocery Shopping – Coming to a Town Near You to understand why online grocery shopping is ramping up right now. Continue reading “Opportunities for CPG Brands and Online Grocery Retailers – What Curbside Pickup Will Do For the Way We Shop”
Author: David H
David HVice President of Engagement
David helps clients envision how the web can improve their business and then devises a plan to achieve that vision.
It all started at First Consulting Group, where David led numerous complex projects, ranging from large-scale network upgrades to first-generation web sites for NYU. Since then he has amassed over a dozen years experience in strategic planning, web development, online marketing, web 2.0 consulting, digital PR, mobile marketing and a bunch of other stuff most people don’t understand - engineering web successes for numerous clients.
Before joining Smith Brothers, David spent seven years at Ripple Effects Interactive managing the company’s largest and most complex accounts, ultimately becoming the EVP of Strategy and Marketing. He also oversaw both the user experience and online marketing departments. He maintains a depth of knowledge with regard to usability heuristics and industry best practices across the interactive spectrum (quite a mouthful, huh?).
Throughout his career, David has worked with major brands such as American Eagle Outfitters, Coke, National City Bank, GlaxoSmithKline, Carnegie Mellon University, Cornell University and the Pennsylvania Tourism Office.
He holds a BA in Geographic Information Systems from the University of Pittsburgh and a Masters in the same ultra-techie sounding major from Ohio University.
Among all the other wiz-bang stuff unveiled at the #AppleEvent yesterday was the addition of Ad Blocking to the next rev of iOS and Safari. All the pundits are clamoring it will change the face marketing for the better, reduce clutter, and force advertisers to be more relevant and produce better content. These things are mostly true. Continue reading “Apple Ad Blocking in iOS9 and Safari – Is really a Long-Term Mobile Ad Revenue Land Grab”
We are heading for a tipping point. In the next few years, the way most of us shop for groceries will change dramatically. Online grocery shopping combined with some form of curbside pickup or home delivery will become more widely adopted – perhaps the norm. Much of it will become automated. NOTE: We are going to avoid the ‘internet of things’ discussion right now because it is too esoteric. Sure, it’s related, but it is still too pie in the sky. Continue reading “The Magic of Online Grocery Shopping – Coming to a Town Near You”
A Bone With: Harlow Continue reading “Candid Canines…”
At the Natural Products Expo West six months ago, the marketing question on every up-and-coming food and beverage brand’s lips was, “what’s happened to my organic Facebook reach?” Every marketer wanted to know if their brand’s crashing social reach numbers were the result of something they were doing wrong, or if others were experiencing the same plummet.
Continue reading “5 Burning Questions on Every Brand Manager’s Brain”
Oreo had fun with the “Eat the Tweet” 3-D printed cookie robot at SXSW this year, customizing cookies based on user-submitted tweets. And Oscar Mayer recently launched the Wake Up and Smell the Bacon app and iPhone dongle. It’s funny, we are getting used to hearing crazy stuff from marketers these days, a lot of it smartly timed and packaged to generate buzz in the newsfeed. These are wonderful and ingenious storylines dropped into the river of content consumers lap up in social media. As we say in the biz, they have “thumb-stopping power.”
Continue reading “Cookies and Bacon and Apple’s Mood Based Marketing – More About Buzz than Efficiency”
OK – so this blog post is about Responsive Web Design (RWD) aimed at brand managers or marketing peeps who oversee digital stuff. We fully understand that on the spectrum of important brand management to-dos, your website code base might not be that high on your priority list.
Continue reading “Responsive Web Design Explained for Brand Managers in 60-Seconds or Less.”
In an eMarketer interview late last fall, Pete Blackshaw, Global Head of Digital Marketing & Social Media for Nestle, had a quote that I latched onto. He said, “Social media is less of a stand-alone appetizer than a basic food ingredient for all marketing.” I think the food analogy coming from a forward-looking head of digital marketing at one of the world’s largest food manufacturers is more than a play on words. It is extremely sound advice delivered in a clever, succinct sound bite.
We have a similar philosophy permeating our agency: “Technology is not an idea… but ideas can no longer survive without technology.” Continue reading “Social Media Ingredients – Part of a Bigger Recipe”