Drowning in a torrent of choices, consumers today are crying out for help. In the days before the Internet, we had to walk into a storefront or dial a phone number—business hours only!—and ask a representative. Today, however, it’s much easier: we just shape the forefinger and thumb like pincers, slip them into a pocket or purse, extract our smartphone and ask the Internet.
Author: Josh Clarke
Josh ClarkeDigital Strategist
From a young age, Josh recognized that his passion floated somewhere between artistic and analytical thinking, but it wasn’t until his family bought their first Internet-connected computer that he saw a glimmer of how that might turn into a career.
Fast-forward to today; he has found that sweet spot that he recognized so long ago. As the SBA Digital Strategist, Josh fuses his intuitive eye for design intent and human behavior with his experience working closely with businesses as a designer, front-end developer and freelance business operator. This provides a holistic perspective from which he can develop a strategy for our clients’ digital properties—including a range of tactics, from content strategy to digital CRM—to produce a unified user experience that empowers brands to produce a lasting and mutually rewarding relationship with their customers.
Josh’s career has exposed him to brands both large and small, including Nescafé Dolce Gusto, Nestlé Skinny Cow, Bigelow Tea, 9Lives, First National Bank, Mine Safety Appliances, Management Science Associates, Schering-Plough, Pert Plus, The Pittsburgh Zoo and Zone Perfect.
In addition to his role as Digital Strategist, Josh volunteers for the SBA Wellness Committee, an internal group that coordinates events related to employee health and well-being, where he edits their internal wellness newsletter.
Josh holds a Bachelor of Science degree in Graphic Design from The Art Institute of Pittsburgh. Prior to his current career, he spent six years in the U.S. Army as a Satellite Communications Operator/Maintainer.
The Internet of Things (IoT) describes a an emerging network of Internet-connected machines with sensors. Powered by scalable cloud-computing services, these devices are providing us with detailed data that we previously couldn’t have conveniently quantified.
You most likely have one in your pocket. Stuffed with sensors like GPS, altimeters, gyroscopes and wifi, your smartphone is capable of learning all kinds of things about you in an effort to provide you with custom suggestions, or track and quantify your activities. Continue reading “As Devices Get Personal, Can Your Brand Keep Up?”
A few weeks ago, the SBA Wellness Committee held our very first Healthy Potluck. For weeks beforehand, people were buzzing about this event, and it was well worth the wait.