SnapChat Brings Bitmoji to Real World
Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now the app is adding support for Bitmoji to the feature. This means you can take those animated avatars of yourself and drop them into your surroundings. We just can’t get enough! – TechCrunch Continue reading “Did SnapChat just make our Lizzie McGuire dreams come true?”
Author: Laura Forester
Laura ForesterSenior Social Media & PR Strategist
Laura is responsible for developing and executing channel initiatives for a number of national and local brands. Her approach to content and digital strategy reflects a desire to ensure a consistent and holistic approach to publishing. She also supports the team in more traditional communications efforts, as well. Laura has 10 years of experience working with local and regional clients and media outlets in consumer and corporate accounts for boutique and top-tier creative agencies both regionally and globally. She has excellent planning and organization skills and a fearless commitment to creative results. Her positive outlook keeps her department smiling and motivated. Laura is a graduate of George Washington University with degrees in English and Philosophy. She also holds a Masters from Trinity University in Dublin, Ireland.
"You’ll find me dancing at my desk."
SnapChat Brings Bitmoji to Real World
Facebook may begin testing a paywall for selected media stories as soon as October: Facebook could begin testing a paywall for subscription news stories as early as October, according to a top company executive.Campbell Brown, who heads up the social network’s new partnerships business, made the reveal at the Digital Publishing Innovation Summit on Tuesday, The Street reported. We have independently confirmed that, too.“We are in early talks with several news publishers about how we might better support subscription business models on Facebook. Continue reading “SnapChat News! This platform is partnering with NBC”
Facebook finally has a better solution to freebooting — the common practice of stealing video and uploading it to one’s Facebook Page to reap the engagement and audience growth. Today’s update to the Facebook Rights Manager tool that launched last year includes the new option to “claim ad earnings” on other people’s uploads of a video you own. This way if an infringing video includes a new mid-roll ad break Facebook is testing, the revenue will be sent to the content’s owner instead of the uploader who stole it. – TechCrunch Continue reading “Woah!: Twitter Is About To Announce A Live 24-7 News Channel”
Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically an insertion order sent to a Snapchat Ads partner who would manage and execute the buy. The update lets buyers license partner technology and manage those buys in-house. – AdExchanger Continue reading “Pinterest introduces Lens, a Shazam for objects in the real world”
McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan in the US, both of which are buying ads via 4C, while McDonald’s is purchasing inventory in Australia through Brand Networks. – The Drum Continue reading “Cognitive Intelligence to Clients”
Twitter has always represented a bit of a raw deal for creators when it comes to monetization. Unlike YouTube, there’s no publicly-accessible revenue sharing program. If you create a piece of content that does well, there’s no way to shove an advert on it and make some money, unless you’re a massive publisher. But slowly, that’s starting to change. Twitter just announced that select US creators of all sizes will be able to insert pre-roll adverts into any video clips they upload. – The Next Web Continue reading “YES! This platform FINALLY lets you zoom in on photos!”
All sorts of acquaintances appear on the “People You May Know” section of Facebook: there’s the person you went on one Tinder date with, the friend you know deleted you after Brexit and, now it seems, the person you walked past on the street. – Telegraph Continue reading “Is Facebook Stalking You?”
Facebook Makes Retargeted Ads Available for Instagram One of the fastest growing and smartest ways to use Facebook ads is through retargeting – focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides. Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app. – Social Media Day Continue reading “The Emergence of Experimental on Tumblr”
Earlier this month, Instagram announced it was modifying its feed, so that the moments they believed people cared about most, would be featured first. Instagram explained to users, “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” They went on to assure users that, “We’re focusing on optimizing the order — all the posts will still be there, just in a different order.” Continue reading “Don’t #InstaPanic: What Brands Should Consider during Instagram’s Algorithm Change”