Director Of Business Development
Nora leads business development efforts for SBA, introducing the agency to prospective clients and partners through outreach and engagement. She began her career in client service, but quickly realized that new business was the most exciting place to flex her strategic, creative and organizational management skills. With over a decade of experience, Nora has contributed to hundreds of pitches – and has stayed in at least one very strange hotel along the way. She holds a B.A. in Communication & Rhetoric from the University of Pittsburgh.
""The right agency partner is like your Mom — the toughest critic, and biggest fan.""
“Consumer trust is something you have to earn every day. The day you start taking that for granted, it’s over.”
– Denise Morrison, CEO of Campbell Soup Company
This note of caution – equal parts somber and energizing – set the tone for the 37th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event. Held at the Anaheim Convention Center March 9-12, a record-setting crowd of 85,000 attendees gathered to celebrate and support the more than 3,100 exhibiting brands – and to reflect on the critical role that consumers have played in the rapid rise of the better-for-you segment.
Continue reading “Expo West 2017 Trend Report: Demands of the modern Food Consumer”
Here at Smith Brothers, we look forward to any opportunity to take a snack break – and, to try something new in the ever-changing world of food marketing. So the stars aligned perfectly for this week’s edition of Try It Tuesday – where we sampled several interesting varieties of better-for-you tortilla chips, in honor of Cinco de Mayo!
Continue reading “Try It Tuesdays!: Better-For-You Tortilla Chips for Cinco de Mayo”
“Eat what you want – just make sure it’s actually food.” – Mark Bittman
What is “real food”? How do you define “natural”? And does a snack = a meal? These were just some of the questions on the minds of the 71,000+ attendees and 2,700 exhibitors at the 2015 Natural Products Expo West – the world’s largest natural and organic products tradeshow – which took place March 5-8th at the Anaheim Convention Center.
Continue reading “Expo West 2015 Trend Report: Healthy Snacks Driving the Growth of Natural”
The announcement earlier this month that General Mills will acquire Annie’s1, one of the largest independent natural/organic food brands, is a bellwether that consumer demand for healthier options has finally reached the tipping point. With the natural products category poised to exceed $226 billion by 2018 (representing more than a third of all U.S. retail grocery sales) and growing by almost 9% YOY2, traditional CPG manufacturers and retailers are carving out significant room in their brand portfolios and on store shelves for products that represent the ideal balance of taste, nutrition and corporate/social responsibility that modern shoppers seek.
Continue reading “Expo East Recap: Natural Products Have Reached the Tipping Point”
If you’re anything like me, you spend each work day balancing your intake of two extremely necessary “life force” beverages – coffee (for energy) and water (for hydration). But what if there was a drink that combined these two benefits in one nutritious and delicious package?
Continue reading “Try It Tuesdays!: Vita Coco Cafe – a Perfect Balance of Caffeination + Hydration”
“In a world where nothing can be hidden, you’d better have nothing to hide.”
This quote from Cargill CEO Greg Page could have been the tagline for the 2014 Natural Products Expo West – the world’s largest natural and organic products tradeshow, which took place March 6-9th at the Anaheim Convention Center with more than 67,000 attendees and 2,600 exhibitors.
The overarching themes of transparency, authenticity and shared values permeated the educational seminars and show floor discussions. And the rise of social media as the #1 platform for consumers to easily research, review and provide feedback directly to brands was a clear driver for much of the product innovation (and reformulation) that was touted by exhibitors.
Continue reading “Five Big CPG Trends Emerge from Expo West”