Every day, the physical and digital worlds continue to blur—whether it’s augmented reality applications in media and shopping or the integration of Whole Foods into the Amazon ecosystem. One aspect that excites us the most is the ability to measure the success of our digital campaigns for clients who historically have had difficulty translating online activity into business results. Continue reading “Facebook “Drive to Store” Ads Drive Customer Count”
Author: Olivia D'Amato
Olivia D'AmatoMedia Buyer + Analyst
Olivia moved to Pittsburgh after graduating with B.A. in Journalism from West Virginia University and is currently working at Smith Brothers Agency as a Media Buyer + Analyst. She has experience in several facets of digital media planning and buying including paid social media, SEM, online video, and display. Olivia works on day to day management, reporting, and quarterly planning for various clients on their digital channels.