Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.
"“We reject the notion of process as a static thing.”
The internet and industry is still aflutter over Sunday’s showing of Super Bowl ads. And, of course, all eyes are on the brand that turned every one of those spots into a marketing play of their own. Yep. This is a Tide post.
The series of spots was a smart approach, one that hijacked the commercial-watching holy day. It cleverly drew viewers into the concept, and tricked them into think about Tide during each and every spot, no matter the advertiser.
Continue reading “#BrandBowl52 Recap: This is a Tide Post”
German for flight day, Flugtag is a Red Bull international event that invites 40 teams to launch a homemade, human-powered flying contraption off of a platform and into a body of water. For one of their 2017 Flugtag events, Red Bull chose Pittsburgh as a host. Continue reading “Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag”
Smith Brothers has been named agency of record for the Iron Hill Brewery & Restaurant Group after a competitive review. The partnership comes as Iron Hill undertakes a major expansion over the next five years, opening new restaurants in the greater Philadelphia market as well as several cities along the East Coast. Continue reading “NEW CLIENT WIN: IRON HILL BREWERY”
We are pleased to announce that Smith Brothers Agency has acquired 4Twelve Pictures in a strategic move to deepen the agency’s content creation and in-house video capabilities. The acquisition will seamlessly integrate 4Twelve’s talented video production team into Smith Brother’s existing award-winning Content Studio, which provides clients with full-service solutions for content creation and digital marketing. Continue reading “Smith Brothers Expands Content Studio By Acquiring 4Twelve Pictures”
Smith Brothers is excited to announce the addition of Ashley Sieniawski, Carly McLeod, Beth Anderson, and Lindsay Motta! Continue reading “SBA Welcomes Ashley, Carly, Beth, and Lindsay”
We are extremely excited to welcome Michelle Park, Zach Simons and Shannon Sankey to the Smith Brothers Family! Continue reading “SBA Welcomes Michelle, Zach, and Shannon”
Pittsburgh, PA (January 29, 2016) – Smith Brothers Agency was recognized by the Pittsburgh chapter of the Public Relations Society of America (PRSA) for its work on the “Snack Mob” Sampling Tour for client Bolthouse Farms at last night’s 2016 Renaissance Awards. Bolthouse Farms is the leading grower and distributor of carrots in the U.S., and the company also produces and sells super-premium juices, smoothies, protein shakes, café beverages and refrigerated dressings. Smith Brothers’ “Snack Mob” Sampling Tour of Pittsburgh, which took place during the 2015 Back-to-School season, featured the Bolthouse Farms Kids™ line of smoothies, fruit tubes and veggie snackers.
Continue reading “SBA Wins PRSA Award for Bolthouse Farms Sampling Tour”
Please join us in welcoming Lindsey Knight and Amanda Gribble to Smith Brothers! Lindsey expands the agency’s customer relationship management capabilities as Senior Manager of Direct Marketing and CRM, while Amanda joins the agency as an Account Director. Continue reading “SBA Welcomes Amanda & Lindsey”
We are very happy to welcome three new faces into the SBA Family! Christine Morelli, David Johnson, and Jackie Mavin join our production, technology, client service teams, respectively. Continue reading “SBA Adds Three New Hires!”