Author: Smith Brothers

Smith Brothers
Smith Brothers

Tinker. Meddle. Find what works – this time! While most agencies stand behind a single, definitive approach to developing work, we reject the notion of process as a static thing. We consider a deep understanding of the client’s business, their consumer and especially their category to be fundamental to our process. Non-negotiable. But getting to the best work is seldom a straight shot – a linear path. And it shouldn’t be. When you kick off every project by asking, “What are the category conventions and how can we break them?” you have to be open to a fresh approach.

"“We reject the notion of process as a static thing.”
-Lindsey Smith"

Agency Promotion: Meet our New CFO

By Smith Brothers on

Smith Brothers Agency is delighted to announce the promotion of Karen Ziska to Chief Financial Officer.

“Karen is a foundational component of our leadership and this C-level promotion recognizes that role and her impact on the agency” said agency president, Michael Bollinger.

Karen joined the agency in 2003 as an accountant with deep experience in manufacturing businesses but having never worked in an advertising agency before. She was one of the agency’s first four employees, hired by agency founders, Bronson and Lindsey Smith. All of those first four employees are still with the agency serving in key roles in creative, account management and of course, finance. Continue reading “Agency Promotion: Meet our New CFO” →

Beyond the Booth: How UPMC Uses AR to Move from Screen to Reality

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At Smith Brothers, we look at every communication touchpoint as an opportunity. To increase awareness. To drive consumer engagement. And to do something pretty cool. So when we were asked to design a simple trade show booth, we knew we wanted to dial it up to “Wow!”

Okay, it’s the 2018 SXSW Interactive Festival in Austin, and UPMC has the opportunity to reach over 75,000 trade show attendees at the Health Expo—a four-day exhibition where participants from all over the world vie for the attention of health care providers, policy makers, entrepreneurs and investors.

Continue reading “Beyond the Booth: How UPMC Uses AR to Move from Screen to Reality” →

#BrandBowl52 Recap: This is a Tide Post

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The internet and industry is still aflutter over Sunday’s showing of Super Bowl ads. And, of course, all eyes are on the brand that turned every one of those spots into a marketing play of their own. Yep. This is a Tide post.

The series of spots was a smart approach, one that hijacked the commercial-watching holy day. It cleverly drew viewers into the concept, and tricked them into think about Tide during each and every spot, no matter the advertiser.

Continue reading “#BrandBowl52 Recap: This is a Tide Post” →

POLISH SPILL

Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag

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German for flight day, Flugtag is a Red Bull international event that invites 40 teams to launch a homemade, human-powered flying contraption off of a platform and into a body of water. For one of their 2017 Flugtag events, Red Bull chose Pittsburgh as a host. Continue reading “Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag” →

Smith Brothers Expands Content Studio By Acquiring 4Twelve Pictures

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4Twelve Productions Team

We are pleased to announce that Smith Brothers Agency has acquired 4Twelve Pictures in a strategic move to deepen the agency’s content creation and in-house video capabilities. The acquisition will seamlessly integrate 4Twelve’s talented video production team into Smith Brother’s existing award-winning Content Studio, which provides clients with full-service solutions for content creation and digital marketing. Continue reading “Smith Brothers Expands Content Studio By Acquiring 4Twelve Pictures” →