Tom is responsible for leading the agency’s efforts in defining key marketing and communications strategies that will best help our clients achieve their goals. Tom has over a decade of experience developing and executing campaigns spanning both the digital and traditional tactics.
Tom began his advertising career for Giant Eagle where he worked on co-branded initiatives with CPG brands, and helped launch both the retailer’s GetGo convenience store chain, and their widely popular loyalty program, FuelPerks.
Since joining Smith Brothers in 2006, he has led teams in the development of successful campaigns for major brands including PNC Bank, Ore-Ida, Bagel Bites, 9Lives, Del Monte, Stouffer’s, Dreyer’s Ice Cream and Jamba Juice.
Echoing a trend from this year’s Natural Products Expo West, healthy snacking was on everyone’s minds at this year’s Summer Fancy Food Show, which took place June 28-30 at the Jacob Javits Center in NYC. Continue reading “Summer Fancy Food Show 2015: It’s All About “Healthy” (However You Define It)”
In CPG advertising, Mom rules. And for good reason: moms still have the most influence when it comes to the food decisions for her family. P&G has spent billions, and created some beautiful, emotional ads thanking mom over the last few years. But… have you noticed more men walking around the aisles of your nearby grocer?
In a recent study from Edelman, more than 50% of households reported both parents shared the food planning and purchasing responsibilities. To quote Edelman senior food and nutrition strategist, Mary K. Young, “As dad continues to elevate his role within the home, we believe he’ll become an even more influential force in the food purchases.”
Continue reading “This dad’s bringing home the (actual) bacon.”