At Smith Brothers, we look at every communication touchpoint as an opportunity. To increase awareness. To drive consumer engagement. And to do something pretty cool. So when we were asked to design a simple trade show booth, we knew we wanted to dial it up to “Wow!”
Okay, it’s the 2018 SXSW Interactive Festival in Austin, and UPMC has the opportunity to reach over 75,000 trade show attendees at the Health Expo—a four-day exhibition where participants from all over the world vie for the attention of health care providers, policy makers, entrepreneurs and investors.
Continue reading “Beyond the Booth: How UPMC Uses AR to Move from Screen to Reality”
Fifty years ago this summer, Mike Nichols’ The Graduate hit American movie theaters. The film’s protagonist, Benjamin Braddock, played by Dustin Hoffman, is provided with some career advice in a penultimate moment when his parents’ smugly successful friend suggests — “One word: Plastics.” The moment captured the disillusionment of Baby Boomers and the desire to drop out instead of embracing a steady paycheck — and a seemingly spiritless life in chemical manufacturing. Continue reading “Think Small”
Like many developers, I have loaded all kinds of libraries and dependencies into my sites because of time restrictions, design, or just to save some hassle. This past year I’ve decided to try and break up with many of these libraries and take the reins for myself.
Continue reading “SCSS Icons”
In advertising, it is easy to get caught up in large scale design with so many moving parts to a campaign, website, social content, or whatever it may be. Amazing work can be accomplished thinking big picture and that’s great. However, what if that picture was much smaller? What if was just a single letter?
Continue reading “Type Fight”
Emojis. They’ve exploded onto the digital communications landscape, quickly replacing every emoticon smiley, wink and outcry. We can’t escape them. So what place, if any, do they have in advertising? Continue reading “Love ‘Em or Hate ‘Em, There’s a Market for Emojis”
Growing up, I associated Stephen King with clowns I wouldn’t want at my birthday party, hotels I wouldn’t want to visit on vacation and prom queens I wouldn’t want to take on a date. But it wasn’t until becoming a copywriter that I discovered King was as much a source of wisdom as he was a supplier of scares. His memoir, On Writing, is among the books I revisit often—particularly because of a quote that comes to mind every time I begin a new project, “Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” Continue reading “So your product is delicious? Let’s talk about changing that.”
When Come Ready Nutrition picked Smith Brothers to design the packaging for their new line of nutrition bars, we knew it would be a challenge. After all, no category has exploded more quickly over the past few years—and your average store is packed with a mind-boggling variety of them. Continue reading “How Do You Win The Battle At Shelf In The Nutrition Aisle? Keep It Clean”
In the past year, I’ve had the opportunity to work on 4 full website redesign & development projects at Smith Brothers Agency. My greatest takeaway from each project has been the process we used as a team to get the site from strategy to launch – and oddly enough, not one project has used the same creative process twice. In my opinion, this inconsistency in process has helped our creative team to consistently make outstanding work. Continue reading “Working Interactive Style Guides into Our Creative Process”
OK – so this blog post is about Responsive Web Design (RWD) aimed at brand managers or marketing peeps who oversee digital stuff. We fully understand that on the spectrum of important brand management to-dos, your website code base might not be that high on your priority list.
Continue reading “Responsive Web Design Explained for Brand Managers in 60-Seconds or Less.”
Think about this situation: You’re sitting at your desk when a coworker asks you to step into a meeting to discuss an upcoming project that you’ll need to lead. As your coworker explains the project to you, it becomes clear that the project is unlike anything you (or maybe anyone else, for that matter) have ever done before. And oh yeah – things are already weeks behind schedule. What would you do?
In the hyper-evolving digital world, this situation is becoming the norm at ad agencies everywhere. Projects are becoming increasingly more complex and production timelines are shrinking due to clients rapidly changing business needs.
Continue reading “Preventing Project Chaos”