Smith Brothers Agency is delighted to announce the promotion of Karen Ziska to Chief Financial Officer.
“Karen is a foundational component of our leadership and this C-level promotion recognizes that role and her impact on the agency” said agency president, Michael Bollinger.
Karen joined the agency in 2003 as an accountant with deep experience in manufacturing businesses but having never worked in an advertising agency before. She was one of the agency’s first four employees, hired by agency founders, Bronson and Lindsey Smith. All of those first four employees are still with the agency serving in key roles in creative, account management and of course, finance. Continue reading “Agency Promotion: Meet our New CFO”
Smith Brothers has been named agency of record for Dum-Dums, following a review. The #1 selling lollipop brand is owned by the Spangler Candy Company, a 4th generation family-run business founded in Bryan, Ohio in 1906. Continue reading “NEW CLIENT WIN: DUM-DUMS”
German for flight day, Flugtag is a Red Bull international event that invites 40 teams to launch a homemade, human-powered flying contraption off of a platform and into a body of water. For one of their 2017 Flugtag events, Red Bull chose Pittsburgh as a host. Continue reading “Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag”
Facebook Signs BuzzFeed, Vox, Others for Original Video Shows – Sources
Facebook Inc has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources. Facebook’s move to acquire and license original content is the latest in its push to attract more advertising dollars, putting the company in head-to-head competition with Alphabet Inc’s YouTube Red, Snapchat’s Discover feature, and traditional television networks. – Reuters
Continue reading “Facebook Pushes Forward in Their Mission for Original Video Content”
Instagram launches selfie filters, copying the last big Snapchat feature
This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos. Instagram continues to apply and elevate Snapchat-like features to draw users to use their platform more often for immediate, live share behavior a la Snapchat. – TechCrunch Continue reading “Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters”
Augmented Reality Is Coming To Banner Ads
“…this is about giving digital display advertising a ‘new lease of life,’” says Danny Lopez, the chief operations officer at Blippar. The London-based startup is responsible for bringing the industry’s first augmented-reality digital ad unit to life. Currently working with automotive brands, the tech company is slated to launch mobile banner ads, that when clicked, would swap out the user’s screen for the inside of a car. The AR experience could also allow the user to explore the interior of the vehicle by moving their phone, and with permission, access the phone’s camera to display real-life surroundings through the virtual windshield and windows. Surprisingly, mobile banner ads with the AR tech built-in are relatively cost-effective at around $4 per 1,000 impressions, compared to the typical $7-8 CPM of rich media ads. – Forbes Continue reading “The Year of Augmented Reality Is Upon Us”
Domino’s Just Made Pizza Ordering 1,000 Times Geekier With Its Coolest Innovation to Date
Domino’s continues to innovate in the digital space, building on their AnyWare program that lets you order on devices and platforms like Twitter, Alexa, and smart watches. A partnership with free web service IFTTT (short for If This, Then That) enables users to plug into the Domino’s Tracker, which updates you on the status of your order, to trigger events on connected devices and systems. Examples go from sending SMS messages to your family when your order hits the oven to turning on your front porch light for the driver once your order is out for delivery. – Ad Week Continue reading “Now It’s Live: Hulu Launches TV Service!”
Facebook Lets Content Owners Claim Ad Earnings of Pirated Videos
Facebook finally has a better solution to freebooting — the common practice of stealing video and uploading it to one’s Facebook Page to reap the engagement and audience growth. Today’s update to the Facebook Rights Manager tool that launched last year includes the new option to “claim ad earnings” on other people’s uploads of a video you own. This way if an infringing video includes a new mid-roll ad break Facebook is testing, the revenue will be sent to the content’s owner instead of the uploader who stole it. – TechCrunch Continue reading “Woah!: Twitter Is About To Announce A Live 24-7 News Channel”
Bye, Twitter. All the cool kids are migrating to Mastodon.
“In the battle between a massive prehistoric beast and a fluttering bird, we all know what’s destined to come out on top. But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it’s an underdog with serious spunk. Started by 24-year-old Eugen Rochko, Mastodon allows users to create accounts, follow others, and post status updates called “toots.” In many ways it’s like Twitter, but it is also so not like Twitter.” – Mashable Continue reading “This week’s starting line-up for social media changes includes: Facebook, Twitter and YouTube.”
Smith Brothers has been named agency of record for the Iron Hill Brewery & Restaurant Group after a competitive review. The partnership comes as Iron Hill undertakes a major expansion over the next five years, opening new restaurants in the greater Philadelphia market as well as several cities along the East Coast. Continue reading “NEW CLIENT WIN: IRON HILL BREWERY”